20+ GA custom events, 10+ reports and audit
Pet Pyjamas is online platform offering dog-friendly holiday stays, from London, UK. It is also the namesake annual travel awards.
We worked on migration project from Google Analytics 3 to Google Analytics 4. During the process we improved the website tracking and created clear reporting of the user journey. The latter helped us to understand which marketing channels works better and bring more bookings.
In additional to reporting creation and technical improvements, we provided 2-hour workshop on how to use Google Analytics dashboards.
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Web analytics, Consulting
English
April — June 2023
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