Panoramica is a creative studio in the Italian Alps with roots growing out of Finnish Karelia and the greater North.

In Italy, it’s a very common word that means “overview”. There are panoramic roads, streets and trails, viewpoints, and so forth wherever you go.

Our goal is to help people look at their lives with a broader perspective through creativity, sports, nature, and friendship.

To achieve it, we mostly write personal guides and make photo stories in Italy and interview people worldwide in outdoor recreation, ecological and sports tourism, adventure travel, and related areas.

We do this on our own and in cooperation with companies and individual entrepreneurs to whom we also provide several others services such as web analytics and consulting.

We believe that in this way we also help develop sustainable tourism in both of our home regions, Italy and Finland, and to build a bridge between them, and your place.

The studio was founded in 2020 by two professionals with 10+ years of experience each:

Ivan Kuznetsov is an outdoor journalist, editor, and writer with organisational, managerial and guiding skills;

Irina Serdyukovskaya is a photographer with a background in web analytics, consulting, and leadership.

We work with several freelance editors, designers, and communication specialists.

Hiking Gemelli lakes (Laghi Gemelli) in the heart of the Bergamo Alps, Italy, in October 2021. Ivan Kuznetsov / Panoramica

In our portfolio, there are 500+ works for 12 clients among leading local and international companies such as Afar travel magazine, and PeakVisor outdoor apps, Lime e-vehicles sharing, and others.

Read the reviews about our work and communication with us from current and former clients, colleagues, and others.

Write to us at or LinkedIn.