Panoramica is a creative studio in the Italian Alps with roots growing out of Finnish Karelia and the greater North.

In Italy, it’s a very common word that means “overview”. There are panoramic roads, streets and trails, viewpoints, and so forth wherever you go.

Our goal is to help people look at their lives with a broader perspective through creativity, sports, nature, and friendship.

To achieve it, we mostly write personal guides and make photo stories in Italy and interview people worldwide in outdoor recreation, ecological and sports tourism, adventure travel, and related areas.

We do this on our own and in cooperation with companies and individual entrepreneurs to whom we also provide several others services such as web analytics and consulting.

We believe that in this way we also help develop sustainable tourism in both of our home regions, Italy and Finland, and to build a bridge between them, and your place.

The studio was founded in 2020 by two professionals and creatives with 10+ years of experience each: Ivan Kuznetsov, an outdoor journalist, editor, and writer with organisational and guiding skills; and Irina Serdyukovskaya, shortly Kudres, a photographer, photojournalist and visual storyteller with a background in web analytics and mentorship.

We work with several freelance editors, designers, web developers, and communication specialists.

Bikepacking around Garda lake and climbing the Duron pass, 1,000 m, in three days in April 2024. On the back is Bondone mountain, 2,180 m, above the town of Malcesine in the Veneto region, Italy / Panoramica

In our portfolio, there are 500+ works for 12 clients among leading local and international companies such as Afar travel magazine, and PeakVisor outdoor apps, Lime e-vehicles sharing, and others.

Read the reviews about our work and communication with us from current and former clients, colleagues, and others.

Write to us at or LinkedIn.