70 biographies of celebrities, About page, press release about launching a site and app and PR article
Meet For Charity is an auction that helps to raise money for charity through meetings with celebrities from different fields from creativity and sports to business and politics. Since 2016, the project has raised 2,883,986 dollars.
Each meeting with a person is presented as an item that is announced via a short post with a brief but intriguing biography of the person on the auction’s own site and on all popular social networks. I have written 70 biographies of the most famous people in Russia. For example, about Tutta Larsen, a former MTV broadcaster. In the process, I also developed and temporarily implemented a unified structure and the so-called “tone of voice”. Each of my posts collected on average 50 likes, 30 comments and 20 reposts on Facebook.
In addition, I wrote an About page for the site, several press releases, including an important one about the launch of the site and app, and a PR article about its founder, who raised 250,000 dollars in investment while on an adventure trip to California.
Russian
Aug — Oct 2017
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