2 PR articles published on Rb.ru and Tvoybro.com media
BlaBlaCar is the leading carpooling service in Europe. Like Uber, only cheaper and more interesting. The Russian version of the site is visited by 4.7 million people monthly.
In 2017, Mail.ru, the second largest postal service and internet company in Russia after Yandex, launched a startup — an analog of BlaBlaCar called BeepCar. To help promote the service, I wrote two PR articles — “How to become a digital nomad” for Rb.ru (Russian Business, one of the main medias with an audience of 1.6 million visitors) and “Safe drifting across Russia” with routes from Kaliningrad for the main local youth publication TvoyBro (Your Brother) with an audience of 58,000 visitors. At the end, Beepcar didn’t take off, so it was subsequently sold to BlaBlaCar.
The article about nomads has collected 239 reposts and is on the 18th position by direct request, but has been in the top 5 for a long time.
Russian
Apr — Dec 2017
Subscribe to the monthly newsletter — get one of our ebooks.
Follow @pnrmcstudio on social networks.
Go to Photography, Bookstore, Courses, Hikes, Media, Cooperation and Studio pages.