First business commercial photo shoot for Futura Sport Lab association

Panoramica made a photo shoot of 3DayEffect trail running and yoga camp for Futura Sport Lab association in Bergamo, Lombardy, Italy.

Futura Sport Lab is a local leading sport company with a strong personal branding of its founders: Eros Grazioly with the namesake sport academy and Alessandro, Dario and Giorgio from Educazione.Sport. They do running and trail running, yoga, pilates and other trainings, classes, courses and camps all over northern Italy. Their audience is 5.5k followers on Facebook and Instagram.

We made a complex photo shoot in our all three main genres at once — documentary, portrait and reportage — of their 3DayEffect trail running and yoga three-day camp in Ponto di Legno, province of Brescia, Lombardy.

There was also a short portrait shoot of this sportive and creative family, and an advertising shoot of the Scarpa shoe fitting.

See the full photo session on Irina’s personal site.


Original publication: 24–25 May 2025

Text: Ivan Kuznetsov

Photo: Irina Kudres

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