Google Analytics 4 set up, 35+ events and 10+ reports
Yoga Easy (ex-Ekhart Yoga) is one of the world’s leading companies providing online yoga classes and related services from Amsterdam, the Netherlands, with 370,000+ followers on their social networks in total.
We worked on Google Analytics 4 set up and creation of 35 events to visualize user behavior. The project consisted of data visualization about types of yoga users are more interested in, funnel creation and content engagement reports.
Additionally, we improved data collection in Google Analytics and provided workshop on how to use GA4.
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Web analytics, Consulting
English
August — September 2022
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