Irina’s profile

Irina Kudres — photographer and co-founder of Panoramica creative studio in the Italian Alps.

— I became a photographer relatively recently, but have been doing photography all my life. I started by founding one of the first online wedding magazines in Russia and was its photo editor for several years, continued with organizing photo sessions for colleagues in a German startup in Malaysia, and came to photojournalism, visual storytelling and book publishing.

Today my two main directions are portrait and outdoor photography.

I was published in a leading German startup newspaper, the biggest Russian road cycling magazine, Ecco di Bergamo (Echo of Bergamo) news site, and others.

I am the author of several photo stories created to inspire us live slower, be in nature, and explore the surroundings, which can be found on my site Ikudres.com. Based on some of these stories I am writing a book of photo stories “Closer to the sea” about spending winters on the Riviera of Ulysses (Riviera di Ulisse — a Latin name of Odysseus) of the Italian coast between Rome and Naples. It will be published in 2025. I also help to promote a studio’s book “The art of street photography”.

As a journalist and a writer, my first published work is “Beyond the Italy Divide” — a collection of interviews with Italian bikepacking pioneers from all 20 country’s regions. Before this, I recorded individual interviews and short series, working on other projects about startups, well-being, and professional migration.

As a speaker, I participated in more than 20 online and offline events with public talks about working in digital and has done several interviews for various popular media, blogs, and newsletters.

My other creative- and travel-related achievements include 3 personally organized creative hikes in the Italian Alps for 8 people; mentorship of a woman working in digital via my international consultancy started in 2018; and studying for a master’s degree “Planning and Management of Tourism Systems” at the University of Bergamo, Italy.

Prior to Italy and Russia, I lived in Malaysia and Germany, and traveled to more than 30 countries, also mostly in Europe. I lived most of my grown-up life in the big cities: Moscow, Sochi, and Saint Petersburg; Kuala Lumpur, and Munich. Through my traveling and seeing different not ordinary ways of living, I remembered my childhood dream to live in the countryside close to nature and made it a reality.

I speak three languages: fluent English, basic Italian and native Russian. I can read in basic German too.

There are more than 100 positive reviews about working and communicating with me.

My goal with photography is to show how simple beauty is: whether it is the story of a person, the story of a place or rather both.

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Write me to ciao@panoramica.studio or LinkedIn. Here’s also my personal irina.serdukovskaya@gmail.com and LinkedIn.