Studio

Panoramica is a creative studio in Italy.

Here it’s a very common word that means “overview”. There are panoramic roads, streets and trails, viewpoints and so forth wherever you go.

The studio was founded in autumn 2020 by two creatives and independent professionals with 10+ years of experience each: Ivan Kuznetsov, a journalist, editor and writer, and Irina Kudres, a photographer, after they moved to Italy from Finnish Karelia region, having also lived in 12 countries in Europe, Asia and North America.

We work with several freelance editors, designers, web developers and communication specialists.

Our goal is to motivate people look at their lives with a broader perspective through creativity, sports, nature and friendship.

To achieve it we write and publish photo stories and books, offer photography in three genres as a service, share experience on various courses, and organize creative hikes in the Dolomites north of Venice.

So photography and literature are our main mediums. But we also work in other genres and formats from fine-art prints to web projects. We mix it with journalism and try to turn it into art.

Nature is our creative field. It means, we live in the mountains — both the Alps and the Apennines — every day and experience their challenges (cold, remoteness, depopulation, etc.) — not just draw inspiration from them.

The three main areas in which we have the most expertise are 1) development of creativity for personal and work purposes, 2) outdoor activities, ecological tourism and adventure travel, and 3) communities, including sport and cultural events.

Our main creative method is to do things differently, not more or better than others. At least, we try very hard.

Bikepacking around lake Garda in April 2024. In the background is Mount Baldo, 2.218 m, above the town of Malcesine, Verona province, Veneto. Ivan Kuznetsov

We cooperate with companies of all sizes, start-ups and individual entrepreneurs to whom we provide similar services, including Editing and writing, Book publishing, Site development and others.

Our professional portfolio includes 500+ works for 15+ clients among leading local and international companies such as Run the Alps tour operator, Windy.app and PeakVisor outdoor apps, Afar travel magazine and Lime e-vehicles sharing.

We believe that in this way we also help develop sustainable tourism in both of our home regions, Italy and Finland (Nordics), and to build a bridge between them, and your place.

The studio is always open to all positive people.

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Read reviews about our work and communication with us from clients, colleagues and others.

Watch studio presentation in PDF or video (1:30 min), and get another overview of Panoramica through Navigation page of the site.

Subscribe to the monthly newsletter — get one of our ebooks.

Follow @pnrmcstudio on social networks.

Write to us at ciao@panoramica.studio or to Ivan iamkunavi@gmail.com and Irina irina.serdukovskaya@gmail.com directly.

The site, including all texts, is by Ivan Kuznetsov. WordPress theme is Miyazaki by Anders Norén, Sweden. Fonts are PT Mono and PT Serif Capsion by ParaType design studio, USA. Photos and designs are by Irina Kudres and Ivan Kuznetsov, unless otherwise specified.