Studio

Panoramica is a creative studio in the Italian Alps.

In Italy it’s a very common word that means “overview”. There are panoramic roads, streets and trails, viewpoints and so forth wherever you go.

The studio was founded in 2020 by two creatives and professionals with 10+ years of experience each, right after they moved to Italy from the East European plain: Ivan Kuznetsov, an outdoor journalist, editor and writer with organisational and guiding skills; and Irina Kudres, a photographer, photojournalist and visual storyteller with a leadership background in digital and media.

We work with several freelance editors, designers, web developers and communication specialists.

Our goal is to motivate people look at their lives with a broader perspective through creativity, sports, nature and friendship.

To achieve it we write and publish books, and photo stories, share experience at various therapeutic practices, such as portrait photography, interview course and public talks, and organise creative hikes in the Bergamo Alps and the Dolomites north of Venice.

Nature is our playground for self-expression. The four main areas in which we have the most expertise are outdoor recreation, ecological tourism, adventure travel and sport events.

Our main creative method is to do things differently, not more or better than others. At least, we try very hard.

Bikepacking in the Brescia and Garda Prealps around lake Garda and climbing the Duron Pass, 1.000 m, in three days in April 2024. In the background is Mount Baldo, 2.218 m, above the town of Malcesine, province of Verona, Veneto. Ivan Kuznetsov / Panoramica

In C2B section we cooperate with companies of all sizes, start-ups and individual entrepreneurs to whom we provide similar services such as Creative writing, Book publishing, Photography in three other genres: business portrait, personal branding and community events, and others.

In our professional portfolio, there are 500+ works for 12 clients among leading local and international companies such as Afar travel magazine, Windy.app and PeakVisor outdoor apps, Lime e-vehicles sharing and others.

We believe that in this way we also help develop sustainable tourism in both of our home regions, Italy and Finland (Nordics), and to build a bridge between them, and your place.

***

Read reviews about our work and communication with us from clients, colleagues and others.

Watch studio presentation in PDF and get another overview of Panoramica through Navigation page of the site.

Subscribe to the monthly Backstory newsletter on creativity — get one of our ebooks.

Follow @pnrmcstudio on social networks.

Write to us at ciao@panoramica.studio or to Ivan iamkunavi@gmail.com and Irina irina.serdukovskaya@gmail.com directly.